Digital Alchemy

Driving revenue through customer engagement

Digital Alchemy is a forward-thinking, ever-innovating pioneer in the hospitality email marketing industry. For almost 20 years, Digital Alchemy have been working individually with hotels and spas to create personalized, dynamic, on-brand transactional and promotional emails.

Available across Ireland and the UK, Tierney’s with Digital Alchemy will help hotels drive revenue while cultivating meaningful, lasting relationships with your guests.

We offer a full-service agency providing responsive design, quality control and measurement. Establish your brand and use real-time data directly from your PMS. The content will be customised and delivered.

Content is customized and delivers everything from the reservation number and arrival/departure date to the stay amount and cancellation policies.

Digital Alchemy will help organisations to create a positive customer experience and achieve customer centric marketing by utilising technological solutions to optimise the use of customer data. This proven transformation process results from the integration of DA’s expertise in the development of innovative customer strategies, analytics, campaign automation, database design and development, and blends these capabilities with the business specific knowledge of the clients.

Benefits for Guests?

  • Feel valued with personalized communications
  • Learn about on-property offerings
  • Plan stay and schedule reservations prior to arrival
  • Stay in the know about special offers

Benefits for Properties?

  • Nurture guest loyalty on a single platform
  • Increase engagement with targeted campaigns
  • Receive real-time guest feedback
  • Increase revenue with relevant upsells

The Digital Alchemy Customer Journey


Reservation Confirmations – The first impression is no longer the lobby. Content is customized and delivers everything from the reservation number and arrival/departure date to the stay amount and cancellation policies.

Pre-Stay Marketing – Extend your hospitality before the guest arrives by showing amenities and offering helpful information about the hotel, up-selling and cross- selling,  room upgrades, early check-in/ late check-out, invite dining/ spa reservations.

Guest Requests/Preferences – Solicit guest preferences and requirements before they arrive to add the extra touch and the data can be used post check-out for campaigns to drive new booking.

Welcome Note – Provides a warm welcome at check-in and another great opportunity to share ‘promotions’ and ‘offers’.

Thank-You Note- A well timed Thank-You from the GM is classy and polite, invite your guest to complete a guest survey that will encourage DIRECT future bookings.

Guest Satisfaction Survey– Receive real-time feedback, set up alerts for any non-positive feedback and promote positive feedback to TripAdvisor.

Campaigns/Newsletters – Use your past guests data to drive new bookings via highly segmented and targeted campaigns, opportunity to Channel shift your OTA guests.

SocialRev- Social Advertising across Facebook and Instagram can be synchronised with direct marketing campaigns. Strategies to improve results across all platforms while discovering and reaching new customers and audiences.

Contact us

For a free Digital Alchemy Demo with Tierney’s please contact us today.

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