With the festive period just around the corner, we’re sure you’ve already pulled out all the stops to promote your wonderful festive packages and amazing food and beverage offering. While you’re looking forward to the big day and of course all the joy it brings, there must have been a number of questions you asked yourself in the run up to the grand reveal of the “Christmas Package of the Century” – have we out done the competition? Will our offer be as eagerly anticipated as the “John Lewis Advert”? How will we let the wider world know about the tasty treats and fantastic seasonal offers we have in store for them?

Of course a lot of thought – not to say, blood, sweat and tears – will have gone into what you’ll provide and of course Chef is there, ensuring he receives every penny of his allocation as part of the divine packages you’ve set out for this year’s extravaganza. My question is simple: You’ll be pleased to know it’s not whether you’ve been naughty or nice! I’d rather know whether you dedicate as much time and thought to packages throughout the year? Have you mapped out a few options on how you can drive direct business over trough periods? And more over, how can you attract more guests directly without the reliance on increasing commissions and offering inventory to distress channels?

Whist we all may wish for World Peace – our owners and GM’s may also want great revenue and reduced commissions, fabulous feedback by happy guests with higher incremental spend and of course, all the joys the season brings; this should be the aim for every day of the year though – and not just for Christmas. Speak to us on how we can help you drive the three pillars of wisdom (see, what I did there? Not just Three Wise Men) of good distribution principles – Digital Marketing, Distribution and of course Revenue Management.